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UK gaming market is in a free fall, a survey of top UK publishers says, with a drop in revenues and game sales and a dip in players.
The results of a survey commissioned by the British Board of Games, published Monday, showed publishers have been losing ground on one another in recent years.
They are losing about 10% of their market share, and revenue from games has dropped by 40% in the past five years, according to a study commissioned by publisher E3 and commissioned by industry body UK Games.
E3 CEO Simon Parkin said publishers are “in the midst of a massive shift in their business model and strategy,” which is making it difficult to sustain a high-quality game industry.””
And is that value a lot of players want?””
The challenge is not necessarily in terms of making money, it’s in terms, are we providing the right value for our players?
And is that value a lot of players want?”
The study also found that UK publishers are struggling to maintain an online presence, and have had to invest in new platforms to reach gamers.
“The UK is a country that has historically been known for its love of video games, but in recent times this has changed,” said the survey.
“And while the industry has seen some impressive online successes in recent weeks, the game industry in the UK is struggling to stay relevant and profitable in the face of a very competitive marketplace.”
The study, which surveyed 10 UK publishers including EA, Ubisoft, Activision, Ubisoft Montreal and Take Two Interactive, found the UK has “an incredible and growing” online presence.
“We see a lot more gamers around the world that enjoy games, and this has created opportunities for UK publishers to be the first to get into the online game business,” said Parkin.
“We believe we can deliver a game that will provide a high quality experience to our players.
This will be a great opportunity for the UK to develop the online experience that we know so well.”